Terms of service

Terms of Service

Last Updated: 22 July 2026

Welcome to ALORA. These Terms of Service govern your use of our website and the purchase of products from ALORA. By accessing our website or placing an order, you agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website.

1. About Us

ALORA is an online retailer of premium activewear and lifestyle apparel.

For any questions regarding these Terms or your order, please contact us at:

Email: support@alorawear.co.uk

2. Eligibility

By placing an order, you confirm that you are at least 18 years old or have permission from a parent or legal guardian.

3. Products

We make every effort to display our products, colours and descriptions as accurately as possible.

However, colours may vary slightly depending on your device, monitor settings and lighting conditions.

All products are subject to availability. We reserve the right to discontinue products or limit quantities at any time.

4. Pricing

All prices displayed on our website are in Pounds Sterling (£).

Prices may change without notice, but any changes will not affect orders that have already been confirmed.

If we become VAT registered, prices will be displayed in accordance with applicable UK tax requirements.

5. Orders

When you place an order, you will receive an order confirmation email acknowledging receipt of your order.

This confirmation does not mean your order has been accepted.

A contract between you and ALORA is formed only when your order has been accepted and dispatched.

We reserve the right to refuse or cancel any order where permitted by law, including where:

Products are unavailable.
Pricing or product information contains an obvious error.
Fraudulent or unauthorised activity is suspected.
We are unable to process payment.

If payment has already been taken for a cancelled order, a full refund will be issued.

6. Payment

Payment must be received before your order is dispatched.

We accept the payment methods displayed during checkout.

All payment information is processed securely through our payment providers. ALORA does not store your full payment card details.

7. Shipping and Delivery

Our current estimated delivery time within the United Kingdom is 7–12 business days after dispatch.

Estimated delivery dates are provided for guidance only and are not guaranteed.

Please refer to our Shipping Policy for full delivery information.

8. Returns and Refunds

Returns and refunds are governed by our Returns & Refund Policy.

Nothing in these Terms limits your statutory rights under UK consumer law.

9. Promotions and Discount Codes

Discount codes:

Cannot be exchanged for cash.
May not be combined unless stated otherwise.
May be withdrawn or amended at any time.
May exclude selected products or collections.

If an order is refunded, any promotional discount applied may be adjusted accordingly.

10. Intellectual Property

All content on this website, including but not limited to:

ALORA branding
Logos
Product designs
Images
Videos
Graphics
Text
Website design

is owned by or licensed to ALORA and is protected by intellectual property laws.

You may not reproduce, copy, distribute or use any content without our prior written permission.

11. Acceptable Use

You agree not to:

Use our website for unlawful purposes.
Attempt to interfere with the security or operation of the website.
Upload malicious software or harmful code.
Misuse customer accounts or payment systems.
Copy or exploit website content without permission.

12. Limitation of Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any rights you have under applicable consumer law.

To the fullest extent permitted by law, ALORA shall not be liable for indirect or consequential losses arising from the use of our website or the purchase of our products.

13. Events Outside Our Control

We are not responsible for delays or failures caused by circumstances beyond our reasonable control, including but not limited to:

Severe weather
Industrial action
Courier disruptions
Internet or telecommunications failures
Government restrictions
Natural disasters

Where possible, we will keep customers informed of significant delays.

14. Privacy

Your use of this website is also governed by our Privacy Policy and Cookie Policy, which explain how we collect, use and protect your personal information.

15. Changes to These Terms

We may update these Terms from time to time to reflect changes in our business, legal obligations or services.

The latest version will always be available on our website.

16. Governing Law

These Terms are governed by the laws of England and Wales.

Any disputes arising from these Terms or your use of this website will be subject to the jurisdiction of the courts of England and Wales, except where applicable law provides otherwise.